घड़ी डिटर्जेंट की कहानी: एक छोटी सी फैक्ट्री से हुई थी शुरुआत, आज 12 हज़ार करोड़ की कम्पनी है

7444
success building story of ghari detergent company

“पहले इस्तेमाल करे, फिर विश्वास करें”, इस लाइन को सुनने के बाद भारत देश का कोई भी बच्चा बता सकता है कि ये, घड़ी डिटर्जेंट पाउडर को प्रस्तुत करने की लाइन है। अधिकतर लोग इस डिटेरजेंट का इस्तेमाल करते है, पर बहुत कम ऐसे लोग है जिन्हें इसकी पीछे की कहानी पता होगी, तो आइए आज हम आपको घड़ी डिटेरजेंट की सफर की कहानी बताएंगे।

कैसे हुई “घड़ी डिटेरजेंट” की शुरुआत-

इस डिटर्जेंट की शुरुआत कानपुर के दो भाईओ द्वारा किया गया था साल 1987 में, बड़े भाई मुरलीधर ज्ञानचंदानी और उनके छोटे भाई विमल ज्ञानचंदानी के द्वारा की गई थी। दोनो भाईओ ने शुरुआत फजलगंज फायर स्टेशन के पास एक छोटा सा डिटर्जेंट पावडर की फैक्ट्री खोल कर की, उस समय दोनो भाईओ ने इस फैक्ट्री का नाम “महादेव सोप्स प्राइवेट लिमिटेड”रखा था।

दुःख की बात ये है कि वो फैक्ट्री छोटी थी इसलिए अधिक दिन चल नही सकी फिर भी दोनो भाईओ ने हिम्मत नही हारी, फिर उन दोनों ने मिल कर महादेव सोप्स प्राइवेट लिमिटेड के तहत घड़ी डिटर्जेंट को लांच किया। उस समय की स्थिति ये थी कि उस समय बाजार में सस्ते तथा बरे डिटर्जेंट ब्रांड के रुप मे “निरमा” राज करता था, इन हालातों में दोनो भाईओ को लगा कि उनका पावडर घड़ी डिटर्जेंट क्या निरमा ब्रांड से आगे निकल पाएगा, यही सोचते हुए उन्होंने अपने पावडर को एक विश्वसनीय टैगलाइन दिया पहले इस्तेमाल करो, फ़िर विश्वास करो, इस टैगलाइन ने घड़ी डिटर्जेंट को बाजार में एक अलग ही पहचान दिलाई, और आज तक ये पहचान बखूबी बनी हुई है।

अनोखे टैगलाइन की वजह से सबको किया आकर्षित-

जब घड़ी डिटर्जेंट पावडर की शुरुआत हुई तब पूरे भारत मे निरमा पॉवडर का राज था, इसी को ध्यान में रखते हुए दोनो भाईओ ने अपने डिटर्जेंट को एक अनोखा लाइन दिया ( पहले इस्तेमाल करो, फिर विश्वास करो) इस टैगलाइन की सहायता से घड़ी डिटेरजेंट ने अपनी एक अलग भी पहचान बनाई भारत मे। आपको बता दे कि उस समय जितने भी डिटेरजेंट होते थे वो पीले या नील रंग के होते थे, परन्तु इन दोनों भाईओ ने अपने डिटर्जेंट का रंग सफेद रखा था इसके साथ ही इसका मूल्य भी कम था और क्वालिटी भी बहुत अच्छी थी। इसलिए सबसे पहले घड़ी डिटर्जेंट पूरे उत्तरप्रदेश में प्रसिद्ध हुआ उसके बाद पूरे भारत मे अपनी क्वालिटी और टैगलाइन की वजह से राज करने लगा।

 

छोटी सी फैक्ट्री से की थी शुरुआत, आज 12 हज़ार करोड़ की प्रॉपर्टी-

आपको बता दे कि इन दोनो भाईओ ने छोटी सी फैक्ट्री से शुरुआत की थी और आज ये दोनों भाई 12 हज़ार से भी अधिक प्रॉपर्टी के मालिक है, आज पूरे देश मे लोग घड़ी डिटर्जेंट का इस्तेमाल कर रहे है, क्योंकि ये ब्रांड कम मूल्य में अच्छी क्वालिटी का प्रोडक्ट उन्हें दे रहा है, साल 2005 में इस कंपनी ने अपना नाम बदलकर RSPL कर दिया, आज इस डिटर्जेंट का नाम विश्व के सबसे बड़े ब्रांड में शामिल है।

हम इन दोनों भाईओ की सराहना करते है कि उन्होंने अपने दृढ़ निश्चय से पूरी दुनिया मे अपनी एक अलग पहचान बनाई है, हम सबको इनसे प्रेरणा लेनी चाहिए, हमारी तरफ से उन्हें ढ़ेर सारी शुभकामनाएं।

अनामिका बिहार के एक छोटे से शहर छपरा से ताल्लुकात रखती हैं। अपनी पढाई के साथ साथ इनका समाजिक कार्यों में भी तुलनात्मक योगदान रहता है। नए लोगों से बात करना और उनके ज़िन्दगी के अनुभवों को साझा करना अनामिका को पसन्द है, जिसे यह कहानियों के माध्यम से अनेकों लोगों तक पहुंचाती हैं।

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  90. In Italien werden die Einschränkungen Diskret zurückgenommen. Einen Spanien-Urlaub sollte man für den Frühsommer bis jetzt nicht buchen. Buffets
    in Hotels sind verboten. Buchungen für den Zugang zu Strandbädern sollen verhindern, dass die Menschen zu dicht aneinander sonnig
    braten. Mallorca und die anderen Urlaubsinseln können aber darauf hoffen, vielleicht doch ein wenig früher eine beschränkte Zahl von in- und ausländischen Besuchern empfangen zu dürfen. Desinfektionsmittel müssen überall bereit stehen. Es
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    spreche, hierbei man erste Erfahrungen sammeln wolle, bestätigte Verkehrsminister José Luis
    Ábalos. Die Regierung in Madrid bekräftigte, dass man frühestens ab Ende Juni mit einer weitgehenden Grenzöffnung für Touristen rechnen könne.
    Selbst den Spaniern werde es bis dahin verboten bleiben, in andere Regionen des Landes zu reisen.
    Die Inseln setzen sich lange für die Errichtung
    eines “sicheren Tourismuskorridors”. Die Menschen, die trotz geschlossener Grenzen einreisen dürfen, weil sie in Spanien eine
    Erstwohnung haben oder eine Arbeitsstelle antreten, müssen zwei
    Wochen zurückgezogen.

  91. Da warten u.a. Saunen und einem Indoor- und Outdoorpool. Außerdem
    wurde es bereits mehrfach zum besten Skigebiet der Welt gekürt!
    Direkt bei den Liften des Skigebiets Obergurgl – Hochgurgl steht das
    Top bewertete 4°S The Crystal mit seinem fantastischen 2.000 m²
    Spa-Bereich auf 2 Etagen. Die Gründe liegen klar auf der Hand: Neben den modernsten Aufstiegsanlagen und
    den vielen traditionellen Hütten zum Einkehren findet ihr hier…
    Servus Piraten! Ein Auge werfen einen luxuriösen Trip ganz ans
    Ende des Ötztals? Dahinter stehen zwei bekannte Persönlichkeiten, sprich Hermann Maier & Rainer Schönfelder, welche mit dieser neuen Hotelmarke (ursprünglicher Name adeo) Skiurlaub für jedermann
    erschwinglich machen, was ihnen mit ihren Hotelprojekten hundertpro gut… Mit
    fast 300 Pistenkilometern und knapp 100 Liftanlagen gehört die SkiWelt Wilder Kaiser-Brixental zu den größten und modernsten Skigebieten Österreichs
    und der Welt. Auch zum diesjährigen Saisonfinale Ende März bekommt ihr noch Termine.
    Falls ihr Heuer nicht zum Rennen dort wart, macht das nichts,
    denn Snowtrex hat bereits die Buchungstermine für das kommende Jahr drin, bei denen ihr zig sparen könnt.

    Ahoi Piraten! Matthias Mayer heisst der diesjährige Sieger des Hahnenkammrennens auf der Kitzbühler “Streif”.
    Wem die 110 km Piste auf einer Höhe zwischen…

  92. Nur aus dringenden betrieblichen oder in der Person des
    Arbeitnehmers liegenden Gründen ist eine Übertragung des Urlaubs aufs nächste Kalenderjahr statthaft;
    derbei muss der Urlaub in den ersten drei Monaten des folgenden Kalenderjahrs
    gewährt und genommen werden. Kuren und Schonzeiten dürfen nicht auf den Urlaub angerechnet werden, soweit ein Anspruch auf Entgeltfortzahlung im Krankheitsfall (Entgeltfortzahlung) besteht.
    Während des Bestehens des Arbeitsverhältnisses gilt
    ein Abgeltungsverbot. 6. Vergütung: Urlaubsentgelt, Urlaubsgeld.

    Erkrankt ein Arbeitnehmer während des Urlaubs, so werden die durch ärztliches
    Zeugnis nachgewiesenen Tage der Arbeitsunfähigkeit auf den Jahresurlaub nicht angerechnet.
    Kann der Urlaub wegen Beendigung des Arbeitsverhältnisses ganz oder teilweise nicht länger gewährt werden,
    so ist er abzugelten. Mit Ablauf des Übertragungszeitraums wird der Arbeitgeber deren Verpflichtung zur Urlaubsgewährung frei, soweit er nicht die Unmöglichkeit der Urlaubsgewährung
    zu vertreten hat. Hat der Arbeitnehmer im laufenden Urlaubsjahr nur einen Teilanspruch wegen nicht erfüllter Wartezeit, so
    ist dieser Urlaub auf verlangen des Arbeitnehmers auf Gesamteindruck
    nächste Urlaubsjahr zu übertragen und dabei Urlaub des folgenden Jahres zu gewähren.

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  95. Am kommenden Montag starten in Nordrhein-Westfalen die Sommerferien. Doch nach dem
    Corona-Ausbruch im Schlachtbetrieb Tönnies gelten im Landkreis Gütersloh erneut strenge Einschränkungen, Stücker Ausbreitung des Virus
    einzudämmen. In den Urlaub können die Bewohner trotzdem fahren, sagt Ministerpräsident Laschet – nur sind sie schon jetzt nicht
    mehr in allen Urlaubsregionen willkommen. Und wenn das mal
    sich auch auf die geplanten Urlaubsreisen der Anwohner auswirken. Das solle auch kontrolliert werden. Und selbst ohne Ausreisesperre könnte die Ferienreise für die Gütersloher schwierig werden. Der Landkreis Gütersloh
    steht kurz vorn Sommerferien unter einem “Lockdown”. Ein direktes Ausreiseverbot gilt für die rund 370.000 im Landkreis lebenden Bewohner zwar nicht, wie Ministerpräsident Armin Laschet betonte: “Wer Urlaub plant, kann das natürlich machen.” Im nächsten Atemzug rief
    er die Bürger aber dazu auf, “sonst gerne aus dem Kreis heraus in andere Kreise zu fahren”.

    Denn schon jetzt stehen mehrere Urlaubsregionen bundesweit den potenziellen Gästen aus der “Lockdown”-Region skeptisch gegenüber.

  96. In Italien werden die Einschränkungen Stückweise zurückgenommen. Einen Spanien-Urlaub an der Zeit sein für
    den Frühsommer noch nicht buchen. Buffets in Hotels sind verboten.
    Buchungen für den Zugang zu Strandbädern sollen verhindern, dass die Menschen zu dicht aneinander taghell braten. Mallorca
    und die anderen Urlaubsinseln können aber darauf
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    stehen. Es gebe eine Arbeitsgruppe, die über ein solches Pilotprojekt spreche, dabei
    man erste Erfahrungen sammeln wolle, bestätigte Verkehrsminister José Luis Ábalos.
    Die Regierung in Madrid bekräftigte, dass man frühestens ab Ende Juni mit
    einer weitgehenden Grenzöffnung für Touristen rechnen könne.
    Selbst den Spaniern werde es bis nachher verboten bleiben, in andere Regionen des Landes zu reisen. Die
    Inseln setzen sich schon längst für die Errichtung eines “sicheren Tourismuskorridors”.
    Die Menschen, die trotz geschlossener Grenzen einreisen dürfen, weil sie in Spanien eine Erstwohnung haben oder
    eine Arbeitsstelle antreten, müssen zwei Wochen einsam.

  97. Lieferung und Abholung ist aber weiterhin möglich. Ab 28.04.

    dürfen die Außenbereiche von Gastronomiebetrieben wieder öffnen.
    Einreisebestimmungen: Seit dem 01.09.2020 dürfen deutsche Touristen durch steigenden Fallzahlen höchstens noch mit
    einem triftigen Reisegrund nach Ungarn einreisen! Bei der Öffnung der Hotels gibt es regional Unterschiede.

    Risikogebiete: Seit dem 1. November warnt das Auswärtig Amt vor nicht
    notwendigen, touristischen Reisen nach Ungarn. Es kann zu geänderten Öffnungszeiten kommen. Im öffentlichen Raum ist zudem der Konsum von Alkohol ab 20 Uhr untersagt.

    Discos und Nachtclubs bleiben ebenfalls geschlossen. Das Einkaufen ist
    nur mit Terminabsprache möglich. Geschäfte: Unter Auflagen geöffnet.

    Ansonsten muss ein Abstand von 1,5 Metern Abstand durchgehen. Lockdown: nein, sichtbar werden bis 28.04.
    eine nächtliche Ausgangssperre zwischen 22 Uhr und 4.30 Uhr.
    Das Land wurde vom RKI zur kompletten Risikozone erklärt.
    Negativer PCR Test / Quarantäne: Ja, 10 Tage.

    Maskenpflicht und Hygienemaßnahmen: Maskenpflicht besteht in öffentlichen Verkehrsmitteln,
    Fähren, Taxis und am Flughafen und in geschlossenen und öffentlichen Räumen. Hotels und Unterkünfte: Sind wieder
    geöffnet. Gastronomie: Cafés, Restaurants und Kneipen haben geschlossen.

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  99. Die Grenze zwischen Portugal und Spanien ist geschlossen. Auch die Balearen, die Kanaren und Galicien gelten knapp Risikogebiet.
    Ihr könnt es entweder online ausfüllen oder euch
    die kostenlose SpTH-App herunterladen. Risikogebiet: Ja, ausgenommen sind die autonomen Gemeinschaften Valencia
    und Murcia. Der Code kann maximal 48 Stunden vor Einreise erstellt werden. Sie
    haben nicht nur einen Erfahrungsbericht geschrieben, sondern auch
    einen kleinen Rundgang gefilmt. Seit dem
    01.07.2020 müssen alle Einreisenden ein elektronisches Formular im Spain Travel Health-Portal ausfüllen. FTItraveller
    waren letztes Jahr für euch auf Rhodos unterwegs und haben sich auch
    einige Hotels angesehen, obendrein unseren jetzigen Hoteltipp.

    An der Grenze erfolgen zusätzlich umfassende Gesundheitskontrollen.
    Einreisebestimmungen: Einreisen nach Spanien sind möglich.

    Negativer PCR Test / Quarantäne: Reisende aus Risikogebieten (Aktuell
    zählt auch Deutschland dazu) müssen seit dem 23.11.2020 einen negativen PCR Test, der nicht älter ist als 72 Stunden, vorweisen. Wenn ihr mehr über die Insel erfahren wollt, gelangt ihr hier zu unseren Reisetipps,
    den schönsten Sehenswürdigkeiten und natürlich Stränden.

  100. Seit Mitte Juli liegt die auch R-Wert genannte Ansteckungsrate wieder häufig über 1 und das bedeutet, dass sich der
    Pool an Infizierten wieder langsam langsam vergrößert.

    Nicht wirklich schnell wie im Frühjahr, aber je länger der leichte Anstieg andauert, umso größer ist die Wahrscheinlichkeit, dass doch wieder Fallzahlen deutlich oberhalb der 2000er-Marke erreicht werden. Entsprechend verharren die täglich registrierten Todesfallzahlen seit Juni
    auf einem sehr niedrigen Niveau im meist einstelligen Bereich.
    Sollte das Virus aber aus der Gruppe der Unter-35-Jährigen heraus wieder seinen Weg hin zu den Älteren finden, können auch die aktuell niedrigen Todesfallzahlen erneut ansteigen. Wo genau infizieren sich die Menschen hierbei
    Coronavirus? Zum Vergleich: Im Frühjahr wurden täglich so weit wie 250 Todesfälle durch oder mit Corona-Infektionen gemeldet.
    Nach Schätzung des RKI steckte im April ein Covid-19-Infizierter klassisch vier weitere Personen an.
    Dieser Wert sank bis Juni auf Werte deutlich unter 1.
    Das heißt, dass damals die Zahl der Infizierten von Tag zu Tag abnahm.
    Dann wird man einen weiteren Vergleich ziehen können – nämlich den, wie
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    den hohen Fallzahlen zurechtkommt. Dass Sars-CoV-2 der Sprung zwischen den Altersgruppen diesmal vielleicht
    nicht unbedingt schnell gelingt, dafür spricht die Ansteckungsrate.

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