मॉल में टॉप फ्लोर पर हीं क्यों बनाए जाते हैं ‘सिनेमाघर’ और ‘फूड कोर्ट’, आज जान लीजिए इसके पीछे का कारण

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Know the Reasons for making the cinema hall and food court on the top floor in the mall

मॉल (Mall) हम सभी के जीवन का एक हिस्सा बन गया है। जब कभी भी शॉपिंग करना होता है हम मॉल चले जाते हैं। इसके अलावा शॉपिंग में बोर होने पर मॉल में ही मूवी देखकर अच्छा-खासा समय भी व्यतीत कर लेते हैं। अगर इससे भी मन नहीं भरे और दोस्तों के साथ पार्टी का मुड बन जाए तो वहीं फूड कोर्ट में बैठकर आराम से खा पी भी सकते हैं।

Know the Reasons for making the cinema hall and food court on the top floor in the mall

इतना सब करने के बाद भी क्या आपने कभी इस बात पर ध्यान दिया है कि आखिर अधिकतर मॉल में फूड कोर्ट (Food Court) और सिनेमाघर (Theatre) नीचे या बीच वाले फ्लोर पर न होकर टॉप फ्लोर पर ही क्यों बनाए जाते हैं?

अगर नहीं तो आज हम आपको बताएंगे कि मॉल में सिनेमाघर और फूड कोर्ट टॉप फ्लोर पर ही क्यों होता है?

Know the Reasons for making the cinema hall and food court on the top floor in the mall

सिनेमाघर और फूड कोर्ट टॉप फ्लोर पर होने के पीछे क्या है वजह?

मॉल (Mall) में थियेटर और फूड कोर्ट को इसलिए ऊपर बनाए जाते हैं ताकि ऊपर जाते समय बीच वाले फ्लोर पर स्थित आउटलेट्स और दुकानों पर पड़े जिससे लोग न चाहते हुए भी उसकी तरफ आकर्षित हो और कुछ न कुछ खरीद कर ही जाएं। दरअसल, ऐसा करना एक तरह का मार्केटिंग स्ट्रेटजी (Marketing Strategy) है। इसे विशेषतः वैसे लोगों के लिए बनाया जाता है तो शॉपिंग करने में अधिक इंटरस्टेड नहीं होते हैं।

Know the Reasons for making the cinema hall and food court on the top floor in the mall

यह रणनीति ग्राहकों को लुभाने के लिए प्रयोग में लाया जाता है। यही वजह है कि हम न चाहते हुए भी मॉल से कुछ न कुछ खरीद कर ही वापस लौटते हैं।

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