अक्सर हमलोगों ने देखा होगा कि हर किसी के आर्थिक स्थिति में उसके संघर्षों के हिसाब से उतराव-चढ़ाव होते रहता है। कभी-कभी विषम परिस्थितियों में किया गया प्रयास और दृढ़ संकल्प हमे सफलता की सीढ़ी चढ़ाती है। आज हम बात करेंगे एक ऐसे ही शख्स के बारे में, जिनके लिए उनका संघर्ष सफलता के कारक बने।
तो आइए जानते हैं उस शख्स से जुड़ी सभी जानकारियां:-
कौन है वह शख्स ?
हम बात कर रहे हैं अमेंसियो ओर्टेगा (Amancio Ortega) की, जिनका जन्म लियोन (Leon) में हुआ था, जो कि स्पेन में एंटोनियो ओर्टेगा रोड्रिग्ज और जोसेफा गाओना हर्नांडेज़ के वलाडोलिड प्रांत में है। उन्होंने अपना बचपन टोलोसा, गिपुज़कोआ में बिताया था।
बता दें कि, अमेंसियो ऑर्टेगा के पिता एक रेल मजदूर थे। इनके पिता की सैलरी उतनी नहीं थी कि वे अपने परिवार का पेट भर सके, जिस कारण इनकी मां एक नौकरानी रूप काम किया करती थीं। गरीबी के आलम कुछ ऐसे थे कि अमेंसियो अपने स्कूल की पढ़ाई भी पूरी न कर पाए और फिर परिवार के प्रति अपनी जिम्मेदारियों को समझते हुए नौकरी की तलाश करने लगे।

दर्जी के यहां किया काम
उन्होंने (Amancio Ortega) गरीबी के कारण ने महज 13 साल के हीं उम्र में अपनी पढ़ाई छोड़ दी और एक फैशनेबल दर्जी के यहां नौकरी करने लगे। यह दर्जी अमीर ग्राहकों के लिए कपड़े तैयार करता था और यहीं से अमेंसियो के मन में गारमेंट फैशन के प्रति झुकाव बढ़ा।
कपड़े के दुकान से की काम की शुरुआत
दर्जी के यहां काम करने के बाद अमेंसियो ऑर्टेगा ने सन 1950 में नए रोजगार की तलाश में अपने परिवार के साथ ए कोरुना चले गए और इस दौरान इनकी उम्र 14 साल थी। यहां आकर उसके पिता को नई नौकरी मिल गई लेकिन यहां आने के बाद भी अमेंसियो ने गारमेंट के काम को नहीं छोड़ा और ए कोरुना में एक स्थानीय गाला शर्ट की दुकान में नौकरी करने लगे।

शुरु किया अपना स्टोर
अमेंसियो और उनकी पत्नी ने मिलकर एक छोटी सी कार्यशाला में बाथिंग क्लॉथ, नाइटगाउन और अंडरवियर बनाने का काम शुरू कर दिया और 1972 तक अमेंसियो और इनकी पत्नी ने खुद का गारमेंट बिजनेस शुरू करने का फैसला बना लिया था। फिर कुछ समय बाद उन्होंने अपने भाई के साथ मिलकर GOA कारखाने को स्थापित किया।
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ऑर्टेगा अपनी बिजनस स्ट्रैटजी के लिए पूरी दुनिया में फेमस हैं। उनकी कंपनी दुनिया की सबसे भरोसेमंद कंपनियों में से एक है और वह विज्ञापन पर ज्यादा पैसे खर्च करने में विश्वास नहीं करते हैं। जहां ‘गैप’ और ‘एच ऐंड एम’ जैसी कंपनियां अपने नए उत्पाद के डिजाइन से लेकर कन्जयूमर तक पहुंच बनाने में कम से कम 5 हफ्ते का समय लेती है, वहीं जारा इसे सिर्फ 3 महीने में अंजाम तक पहुंचा देती है। ऑर्टेगा की यही स्ट्रैटजी जारा की विश्वसनीयता बढ़ाती है।
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