दवाई बेचने वाली कम्पनी ने शुरु किया बोतल में पानी बेचने का काम, लोगों ने उड़ाया था मज़ाक लेकिन आज खड़ी कर दी करोड़ों की कम्पनी : Bisleri

1904
Success story of bisleri water company

भारत (India) में बिसलेरी का पानी इतना चर्चित और लोकप्रिय है कि, लोग दुकान पर जा कर ये नहीं कहते कि पानी की बोतल देना, लोग बिसलेरी (Bisleri) ही मांगते हैं। बोतलबंद पेयजल की अगर बात आए तो सभी के जुबां पर केवल बिसलरी हीं होती है।

तो चलिए जानते हैं कि बिसलरी से संबंधित कुछ जानकारियां:-

क्या है बिसलरी?

बिसलरी (Bisleri) मूलतः एक इतालवी कंपनी है, जिसका गठन फेलिस बिसलरी ने किया था। भारत में बोतलबंद पानी बेचने की सोच इन्हीं की थी। इसके बाद बिसलरी को मुंबई में 1965 में कांच की बोतलों में दो किस्मों में पेश किया गया – बब्ली और स्टिल। पार्ले ने 1969 में बिसलरी (इंडिया) लिमिटेड को खरीद लिया और ‘बिसलरी’ ब्रांड नाम के अंतर्गत कांच की बोतलों में पानी बेचना शुरू किया। बाद में पार्ले ने पीवीसी गैर-वापसी बोतलों की तरफ रुख किया और अंततः पीईटी कंटेनरों को अपनाया।

बता दें कि, सन 1995 में रमेश जे चौहान ने बिसलरी के संचालन का विस्तार शुरू किया। 2003 में बिसलरी ने यूरोप में अपने उद्यम की घोषणा की। उसके बाद रमेश जे चौहान ने अपना हिस्सा वाखारिकर एंड संस को बेच दिया, लेकिन सभी संचालन रमेश जे चौहान के अधीन ही हैं।

पहले बेची मलेरिया की दवाई

बिसलेरी (Bisleri) का पहचान आज के समय में भले हीं एक पानी बेचने वाले कंपनी के रुप में हैंं लेकिन इसके पहले इस ब्रांड द्वारा बनाई जाने वाली मलेरिया की दवाई बेची जाती थी। उस समय मुंबई में भी BISLERI की शाखा हुआ करती थी, जहाँ दवा का निर्माण किया जाता था। सन् 1921 में FELICE BISLERI की मृत्यु के बाद उनकी कंपनी को रोजिज नामक डॉक्टर ने संभाला और वह इस दवाई कंपनी के नए मालिक बन गए। इस तरह बिसलेरी लोगों को मलेरिया के इलाज़ के लिए दवाई उपलब्ध करवाती थी।

Success story of bisleri water company

एकछत्र राज के बाद मिली चुनौती

बिसलेरी ने 1970 से 1999 तक भारतीय मार्किट में एकछत्र राज किया और देश की नंबर वन कंपनी बन गई। बिसलेरी की सफ़लता से प्रेरित होकर साल 2000 में बेली, एक्वाफ़ीना और किनले जैसी कंपनियों ने शुद्ध पानी के दावे के साथ इस बाज़ार में कूदकर बिसलेरी के एकाधिकार में सेंध लगायी। इस दौरान दूसरे ब्रांडों से मिल रही कड़ी टक्कर को देखते हुए बिसलेरी ने विभिन्न साइज के आकर्षक पैकेज बाज़ार में पेश किए और अपने विज्ञापन में भी बदलाव किया जिसके कारण बिसलेरी और मजबूत बनती गई।

आज भी आगे है बिसलेरी

आज बिसलेरी (Bisleri) की भारत में बोतलबंद पेयजल में 60% बाजार हिस्सेदारी है। आज 135 प्लांट्स के दम पर दो करोड़ लीटर से भी अधिक पानी रोज बेचने वाली बिसलेरी देश-दुनिया में छा गई है। आज बिसलेरी 5000 से ज्यादा डिस्ट्रीब्यूटर्स ट्रकों और 3500 डिस्ट्रीब्यूटर्स के जरिए साढ़े तीन लाख रिटेल ऑउटलेट्स तक पहुंच रहा है। वर्तमान में बिसलेरी का रेवेन्यू 2000 करोड़ से भी अधिक है और कंपनी ने 2022 तक यह आकंड़ा 5000 तक लाने का निर्धारित किया है।

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