पढ़िए ‘डाबर’ कम्पनी के सफलता की कहानी, कभी घर से हुई थी शुरूआत आज हजार करोड़ का टर्नओवर

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Success story of Dabur Company

कोई भी व्यक्ति यदि कोई बिजनेस का कार्य करना आरंभ करता है तो उसके मन में उस कार्य को लेकर कई तरह के ख्याल आते हैं कि उनका बिजनेस सही तरीके से चल पाएगा या नहीं, पर हम अक्सर यही देखते हैं कि बड़े से बड़े बिनजेस उद्योगपति एक छोटे सी शुरुआत से ही बड़ी सफलता हासिल किए हैं। इतना हीं नहीं अपना बिजनेस को आगे बढ़ाने के लिए कई तरह के मुश्किलों का सामना भी किया है।

किसी भी बिजनेस की शुरुआत छोटी होती हैं पर यह उसके आने वाली नई पीढ़ी पर भी डिपेंड करता है कि वे उस साम्राज्य को कहां तक लेकर जाते है। ठीक ऐसी हीं कहानी है, डाबर ब्रांड की जिसकी शुरुआत भले हीं छोटी हुई थी, पर आज इसे पूरी दुनिया जानती है। जी हां, इस ब्रांड की शुरुआत करीब 130 वर्ष पहले एक छोटे से स्तर पर की गई थी और इसकी एक अलग हीं पहचान बन चुकी है।

तो आईए जानते हैं कि डाबर ब्रांड को कामयाबी कैसे हासिल हुई -success story of Dabur brand सबसे पहले हम जानेंगे एक महिला के बारे में, जिसकी डाबर ने पूरी जिन्दगी बदल दी

Success story of Dabur Company

यह महीला पंजाब (Punjab) की पठानकोट जिले के नीम पहाड़ी क्षेत्र धार कला की एक गांव हाड़ा की रहने वाली है। 75 वर्ष की यह महिला जो अपने हाथों से बने उत्पाद लेकर बाजार की ओर जाती थी, तब लोग इनकी बारे में उल्टी सीधी बातें करते थे और इनका मजाक भी उड़ाते थे। वह बोलते थे कि ‘यह तो कहीं भी झोला लेकर चली जाती है’ परंतु यह सब सुनकर भी इस महिला ने अपनी हिम्मत नहीं हारी और अपने बनाए खाद उत्पादों को लेकर लोगों तक पहुंचाने का प्रयास करती थी।

इस महिला का नाम है, सुदर्शना। जी हां सुदर्शना कई ग्रामीण महिलाओं के लिए एक प्रेरणा का स्रोत बनी। इतना ही नहीं इन्हें राष्ट्रीय स्तर पर महिला किसान अवार्ड के लिए भी चुना गया और प्रधानमंत्री नरेंद्र मोदी द्वारा इन्हें सम्मानित भी किया गया।

डाबर और सुदर्शना के बीच क्या है कहानी?

ऐसे कई लोग सोचते होंगे कि आखिर सुदर्शना (Sudarsana) और डाबर की कामयाबी के बीच की कहानी क्या है? तो आज हम आपको बताएंगे कि सुदर्शना ही नहीं बल्कि कई ऐसी महिलाएं हैं जिन्हें डाबर कंपनी की वजह से राष्ट्रीय स्तर पर पहचान मिली है।

सुदर्शना का एक बगीचा है जहां वे ‘सेल्फ हेल्प ग्रुप’ (self help group) बनाकर आम, आंवले और बांस से बने उत्पाद ऑनलाइन बेचती हैं और लाखों रुपए की कमाई करती है। वे महिला सशक्तिकरण के लिए एक मिसाल बन चुकी है। इतना ही नहीं इस सफलता में विश्व विख्यात कंपनी डाबर ने इनकी और इनके ग्रुप की काफी मदद की है। वह डाबर की थोक सप्लायर भी हैं और आंवला और अन्य सामान डाबर को सप्लाई करती हैं।

आपको बता दें कि ऐसे कई जरूरतमंद लोग हैं जिनको आगे बढ़ाने में डाबर ने उनका साथ दिया है। वैसे यह भी हकीकत है कि इन्हीं लोगों की वजह से आज डाबर देश का भरोसेमंद ब्रांड बना है। तो आईए इस ब्रांड के सक्सेस स्टोरी को विस्तार से जानते हैं।

Success story of Dabur Company

शुरुआत कैसे हुई?

आज की आधुनिक काल में हर चीज की जानकारी और सुविधाएं भी उपलब्ध है, पर कुछ वर्ष पहले ऐसे बहुत सी चीजें हैं जिसके बारे में कम जानकारियां थी। आपको बता दें कि वर्ष 1884 के दिनों में लोग हैजा (cholera) और मलेरिया (Malaria) जैसी बीमारियों से लोग काफी परेशान थे क्योंकि उन्हें इसका कोई ढंग का ईलाज नहीं मिलता था। उसी वक्त डॉ. एस. के. बर्मन (Dr. S.K. Burman) जो एक बंगाली परिवार से ताल्लुक रखते थे, उन्होंने कोलकाता में एक छोटी सी आयुर्वेदिक क्लीनिक की शुरुआत की और आयुर्वेद चिकित्सक के रुप में लोगों का इलाज करना शुरु किया।

उन्होंने इस क्लीनिक की शुरुआत इसलिए किया ताकि वे लोगों की छोटी-मोटी समस्याओं का समाधान कर सकें। उन्होंने आयुर्वेद की सहायता से हैजा और मलेरिया जैसी बीमारियों की कारगर दवाईयां बनाई और साथ हीं आयुर्वेदिक हेल्थ केयर प्रोडक्ट बनाने की शुरुआत किया। आगे चल के यही शुरुआत एक ब्रांड के रुप में पुरी दुनियां में अपनी पहचान बनाई।

क्यों रखा गया ‘डाबर’ नाम?

डॉक्टर बर्मन को लोग डॉक्टर कह के पुकारते थे। ऐसे में उन्होंने अपने ही नाम के शब्द को लेकर हेल्थ केयर प्रोडक्ट्स कंपनी के नाम रखने को सोचा। उन्होंने डॉक्टर का ‘डा’ और बर्मन का ‘बर’ लेकर इस ब्रांड को एक नई पहचान दी। जब वे अपने बिजनेस को यह नाम दिया तब नही जानते थे कि यह नाम एक बेहतर ब्रांड के रुप में पूरी दुनिया में नाम करेगा। अपने हाथ से हीं जड़ी-बूटियां कूट कर दवाईयां बनाने वाले डॉ. बर्मन 1996 में इतने लोकप्रिय हो गए हैं कि उन्हें एक फैक्ट्री की जरुरत पड़ गई।

Success story of Dabur Company

डॉ बर्मन की मौत के बाद क्या हुआ?

डॉक्टर बर्मन के बनाए हुए प्रोडक्ट ‘डाबर’ धीरे-धीरे सफलता की ऊंचाइयों तक पहुंचने लगी, परंतु उन्हीं दिनों 1907 में डॉ एस के बर्मन की मृत्यु हो गई। मरने से पहले उन्होंने अपना बिजनेस अपनी अगली पीढ़ी यानी अपने बेटे सी एल बर्मन (CL Burman) को सौप दिया था। अब यह बिजनेस को वे कितने आगे तक लेकर जाते यह उन्हें साबित करनी थी और उन्होंने ठीक वैसा हीं किया जो एक होनहार बेटा को करना चाहिए। उन्होंने डाबर के लिए रिसर्च लैब की शुरुआत की और इसके साथ ही इस कंपनी के प्रोडक्शन का भी विस्तार किया।

डाबर ने की खूब तरक्की 

डाबर के सफर की शुरुआत कोलकाता के छोटी सी गलियों से हुई थी। फिर 1972 में दिल्ली के साहिबाबाद की बड़ी फैक्ट्री, रिसर्च अथवा डेवलपमेंट सेंटर तक पहुंच गया। वही साल 1994 में इतना मुनाफा हुआ कि इसने अपने शेयर लॉन्च कर दिए। इतना ही नहीं डाबर ने लोगों का भरोसा इतना जीत लिया कि अब यह एक स्वदेशी कंपनी बन चुका था। इससे फायदा यह हुआ कि डाबर का IPO 21 गुना अधिक सब्सक्राइब किया गया।

डॉ बर्मन की एक छोटी सी शुरुआत वर्ष 1996 तक एक नया मुकाम हासिल कर लिया। यहां तक कि इसे तीन हिस्सों में बांटना पड़ा। इसे डाबर हेल्थकेयर, फैमिली प्रोडक्ट अथवा आयुर्वेदिक प्रोडक्ट के रुप में विभाजित किया गया।

पहली बार सीईओ (CEO) बना कोई बाहरी

साल 1998 में बर्मन परिवार एक ऐसा व्यवसायी परिवार बना, जिसने अपनी ही खुद की कंपनी की सीईओ (CEO) पोस्ट के लिए किसी बाहरी व्यक्ति को चुना। इसके बाद डाबर कंपनी की बागडोर किसी प्रोफेशनल के हाथों सौंप दी गई थी। इस फैसले ने साल 2000 में डाबर कंपनी को नई दिशा दी और टर्नओवर 1000 करोड़ के आंकड़े को पार कर दिया था।

इसके बाद साल 2005 में डाबर ने 143 करोड़ रुपए में
ओडोनिल जैसे हाइजीन प्रोडक्ट बनाने वाली बल्सरा ग्रुप को अपनाया और वर्ष 2006 में डाबर का मार्केट कैप 2 बिलियन डॉलर पार कर चुका था। आगे 2008 में इस कंपनी ने फेम केयर फार्मा को अपनाया। आपको बता दें कि साल 2010 में डाबर ने हॉबी कॉस्मेटिक नाम की एक पहली विदेशी कंपनी को अपनाया और साल 2011 में डाबर प्रोफेशनल स्किन केयर मार्केट में एंट्री किया। हाल ही में डाबर ने अजंता फार्मा की 30-प्लस को अपनाया।

Success story of Dabur Company

डाबर से हैं पुराने लगाव

डाबर ब्रांड से हमारी बचपन की यादें जुड़ी हुई है। आपको याद होगा कि जब भी हम हाजमोला को देखते हैं, हमारी बचपन याद आ जाती है, तो वहीं सर्दियों में खाए जाने वाले डाबर च्यवनप्राश और ना जाने कितने ऐसे उत्पादों को अपने करीब महसूस करते हैं।

हालांकि आज भी हमे डाबर के सभी प्रोडक्ट में वही स्वाद मिलता है। आज यह कंपनी में डाबर च्यवनप्राश, डाबर हनी, डाबर हनीटस, डाबर पुदीन हरा, डाबर लाल तेल, डाबर आंवला, डाबर रेड पेस्ट जैसे कई अन्य प्रोडक्ट को चला रहा है। इसी के साथ इन्हीं 9 सेगमेंट में नए-नए प्रोडक्ट् भी लांच किए गए हैं।

डॉ एस के बर्मन ने जिस तरह से अपनी बिजनेस की शुरुआत की वह बेहद प्रेरणादायक हैं। साथ ही इनके आने वाली पीढ़ी यानी इनके बेटे सीएल बर्मन ने भी इसे बुलंदियों तक पहुंचाया। आज इनके टोटल नेट वर्थ 11.8 बिलियन डॉलर हो गई हैं। फिलहाल इस कम्पनी को इनकी पांचवीं पीढ़ी चला रही है। -success story of Dr S k Burman

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